B2B sales support
Simrad, a division of Kongsberg, is a leading global manufacturer of Marine Chartplotters, Autopilots & Entertainment for sports fishing boats, motor boats & luxury cruisers. For this project, we were contacted by Simrad to develop a product experience to support their business to business sales team.
The 3ngage team created a fully interactive simulation of the Simrad System TV80, which is a commercial fishing catch monitoring system. This project involved creating a full simulation of the catch monitoring system from the UI perspective with a focus on usability and functionality.
This experience is fully deployed with Simrad’s staff of 110 sales professionals and has resulted in double digit increases in sales on a year-over-year basis (all numbers proprietary).
Qualitatively, the sales representatives have reported increased engagement with existing and prospective customers at both physical and digital sales events. Due to the easy deployability of the 3ngage, sales persons are able to use the experience as a digital leave behind.